Mendiola, Anna A.
Marketing for beginners : the principles of marketing / Anna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin - Quezon City : Phoenix, Publishing House, Inc., c2017. - ix, 100 pages : illustrations ; 25 cm.
Includes index and bibliography.
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography.
9789710641109
Marketing for beginners : the principles of marketing / Anna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin - Quezon City : Phoenix, Publishing House, Inc., c2017. - ix, 100 pages : illustrations ; 25 cm.
Includes index and bibliography.
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography.
9789710641109
