Thaler, Richard H.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. -- - New York : Penguin Books, c2008. - viii, 312 pages ; 22 cm.
Includes bibliography and index.
1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice Architecture -- 6. Save more tomorrow -- 7. Naive investing -- 8. Credit markets -- 9. Privatizing social security: smorgasbord style -- 10. Prescription drugs: part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- 19. Bonus chapter: twenty more nudges -- Bibliography -- Index.
978-0-14-311526-7
1. ECONOMICS -- PSYCHOLOGICAL ASPECTS.
2. CHOICE (PSYCHOLOGY) -- ECONOMIC ASPECTS.
3. DECISION MAKING -- PSYCHOLOGICAL ASPECTS.
4. CONSUMER BEHAVIOR
FAC 330.019 T365 2008
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. -- - New York : Penguin Books, c2008. - viii, 312 pages ; 22 cm.
Includes bibliography and index.
1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice Architecture -- 6. Save more tomorrow -- 7. Naive investing -- 8. Credit markets -- 9. Privatizing social security: smorgasbord style -- 10. Prescription drugs: part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- 19. Bonus chapter: twenty more nudges -- Bibliography -- Index.
978-0-14-311526-7
1. ECONOMICS -- PSYCHOLOGICAL ASPECTS.
2. CHOICE (PSYCHOLOGY) -- ECONOMIC ASPECTS.
3. DECISION MAKING -- PSYCHOLOGICAL ASPECTS.
4. CONSUMER BEHAVIOR
FAC 330.019 T365 2008
