Marketing principles that work and make sense : (Record no. 9791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01461nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUNS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414144341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214090693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUNSLRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garrovillas, Eduardo P. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing principles that work and make sense : |
| Remainder of title | for senior high school, marketing student, faculty, and practitioners / |
| Statement of responsibility, etc. | Eduardo P. Garrovillas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Books Atbp. Publishing Corp., |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 284 pages : |
| Dimensions | 22 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Out-of-the-Box |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. An overview of contemporary marketing -- Chapter 2. McCarthy's 4Ps and other Ps -- Chapter 3. Product and service concepts -- Chapter 4. Development of new products and services -- Chapter 5. Product and service strategies -- Chapter 6. Pricing concepts -- Chapter 7. Price determination and pricing strategies -- Chapter 8. Integrated marketing communication -- Chapter 9. Advertising, events & public relations -- Chapter 10. Consumer and trade sales promotion -- Chapter 11. Personal selling and sales management -- Chapter 12. Direct marketing communication -- Chapter 13. Marketing channels, retailing, wholesaling and logistics management -- Chapter 14. Ten key marketing perspectives -- Chapter 15. The global marketplace -- References. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cama, Ronie |
| Relator term | cover design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NU NAZARETH SCHOOL LRC | Textbooks | 04/14/2023 | Donation | SHSLRC01078 | 04/14/2023 | Books |
