Principles of marketing / Emmanuel F. Ligaya [and three others]

By: Ligaya, Emmanuel F [author]Contributor(s): Jerusalem, Violeta L [co-author] | Palencia, Jonas M [co-author] | Palencia, Marjueve M [co-author]Material type: TextTextPublication details: Manila : Fastbooks Educational Supply, Inc., c2017Description: xii, 187 pages : illustrations ; 25 cmISBN: 9786219560962
Contents:
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References.
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Books Books Senior HS LRC
Textbooks
NU NAZARETH SCHOOL LRC
Available SHSLRC00069

Includes references.

Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References.

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