Principles of marketing / Emmanuel F. Ligaya [and three others]
Material type:
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Senior HS LRC Textbooks | NU NAZARETH SCHOOL LRC | Available | SHSLRC00069 |
Includes references.
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References.
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