Principles of marketing / Emmanuel F. Ligaya [and three others]

By: Ligaya, Emmanuel F [author]Contributor(s): Jerusalem, Violeta L [co-author] | Palencia, Jonas M [co-author] | Palencia, Marjueve M [co-author]Material type: TextTextPublication details: Manila : Fastbooks Educational Supply, Inc., c2017Description: xii, 187 pages : illustrations ; 25 cmISBN: 9786219560962
Contents:
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References.
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Item type Current library Home library Call number Status Date due Barcode
Books Books Senior HS LRC
Textbooks 		NU NAZARETH SCHOOL LRC
Available SHSLRC00069

Includes references.

Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References.

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