TY - BOOK AU - Smith,Nick TI - Digital marketing in a week: brilliant online marketing in seven simple steps T2 - Teach yourself SN - 9781473609525 AV - HF5415.1265 .S61472 2016 U1 - CIR 658.872 S642 2014 PY - 2014/// CY - Great Britain PB - Hodder Education KW - Internet marketing KW - Digital communications KW - Marketing sur Internet KW - Transmission numérique KW - fast N1 - Sunday. Building the ultimate sales website -- Monday. SEO: the backbone of any digital marketing strategy -- Tuesday. Social media marketing madness -- Wednesday. Pay per click (PPC) simplified and explained -- Thursday. Mobile optimization and getting mobile users -- Friday. Email marketing - why you should do it no matter what -- Saturday. Other marketing tricks and tips in the modern world N2 - A simple and straightforward guide to digital marketing, from social marketing and search engine optimization, to paid advertising and creating the perfect website for driving sales. -- Adapted from back cover ER -