Scott, David Meerman <br/><br/>
The new rules of marketing and PR :  how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / 
David Meerman Scott. -- 
 - Sixth Edition. 
 - New Jersey :  John Wiley & Sons, Inc.,  c2017. 
 - xvii, 426 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- 4. Social media and your targeted audience -- 5. Blogs: tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral: the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- 10. You are what you publish: building your marketing and PR plan -- 11. Growing your business: how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom: a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen -- Index. 
<br/><br/><label>ISBN: </label>978-1-119-36241-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. INTERNET MARKETING.<br/>2. INTERNET IN PUBLIC RELATIONS.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 S425 2017