Serrano, Angelita Ong Camilar <br/><br/>
Principles of marketing / 
Angelita Ong Camilar Serrano. -- 
 - Manila :  Unlimited Books Library Services & Publishing Inc.,  c2021. 
 - x, 394 pages ;  26 cm. 
<br/><br/>Includes bibliography and webliography. 
<br/><br/>Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography. 
<br/><br/><label>ISBN: </label>FIL 658.8 S487 2021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MARKETING.
<br/><br/><label>Dewey Class. No.: </label>FIL 658.8 S487 2021