TY  - BOOK
AU  - Serrano, Angelita Ong Camilar
AU  - Cortez, Merlina Asis
TI  - Principles of marketing
SN  - FIL 658.8 S487 2021
U1  - FIL 658.8 S487 2021 
PY  - 2021///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - 1. MARKETING
N1  - Includes bibliography and webliography; Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography
ER  -