TY - BOOK AU - Serrano, Angelita Ong Camilar AU - Cortez, Merlina Asis TI - Principles of marketing SN - FIL 658.8 S487 2021 U1 - FIL 658.8 S487 2021 PY - 2021/// CY - Manila PB - Unlimited Books Library Services & Publishing Inc. KW - 1. MARKETING N1 - Includes bibliography and webliography; Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography ER -