Mendiola, Anna A. <br/><br/>
Marketing for beginners :  the principles of marketing / 
Anna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin 
 - Quezon City :  Phoenix, Publishing House, Inc.,  c2017. 
 - ix, 100 pages :  illustrations ;  25 cm. 
<br/><br/>Includes index and bibliography. 
<br/><br/>Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography. 
<br/><br/><label>ISBN: </label>9789710641109