TY  - BOOK
AU  - Mendiola, Anna A.
AU  - Tanchingco, Norman S.
AU  - Agustin, Maria Sophia Paula B.
AU  - Pefianco, Erlinda C.
TI  - Marketing for beginners: the principles of marketing 
SN  - 9789710641109
PY  - 2017///
CY  - Quezon City
PB  - Phoenix, Publishing House, Inc.
N1  - Includes index and bibliography; Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography
ER  -