Chua-Delayco, Maria Luisa <br/><br/>
Learning to succeed in business with marketing / 
Maria Luisa Chua-Delayco 
 - Quezon City :  Phoenix, Publishing House, Inc.,  c2016. 
 - viii, 172 pages :  25 cm. 
<br/><br/>Includes references. 
<br/><br/>Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References. 
<br/><br/><label>ISBN: </label>9789710640089