TY  - BOOK
AU  - Chua-Delayco, Maria Luisa
AU  - Rapatan, Miguel Q.
TI  - Learning to succeed in business with marketing
SN  - 9789710640089
PY  - 2016///
CY  - Quezon City
PB  - Phoenix, Publishing House, Inc.
N1  - Includes references; Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References
ER  -