Ligaya, Emmanuel F. <br/><br/>
Principles of marketing / 
Emmanuel F. Ligaya [and three others] 
 - Manila :  Fastbooks Educational Supply, Inc.,  c2017. 
 - xii, 187 pages :  illustrations ;  25 cm. 
<br/><br/>Includes references. 
<br/><br/>Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References. 
<br/><br/><label>ISBN: </label>9786219560962