TY  - BOOK
AU  - Ligaya, Emmanuel F.
AU  - Jerusalem, Violeta L.
AU  - Palencia, Jonas M.
AU  - Palencia, Marjueve M.
TI  - Principles of marketing
SN  - 9786219560962
PY  - 2017///
CY  - Manila
PB  - Fastbooks Educational Supply, Inc.
N1  - Includes references; Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References
ER  -