TY  - BOOK
AU  - Burrow, James L.
TI  - Foundations of marketing
SN  - 9786214051212
PY  - 2017///
CY  - Quezon City
PB  - Abiva Publishing House, Inc.
N1  - Includes index; Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index
ER  -