TY - BOOK AU - Santos Jr., Bayani AU - Brul, Rudy AU - Reyes, Divine Liwanag TI - Basic principles and practices of effective oral communication SN - 9786219542135 PY - 2016/// CY - Quezon City PB - The Inteligente Publishing, Inc. N1 - Includes bibliography and index; Unit I. The nature and elements of communication -- Unit II. The purpose and importance of communication Unit III. Communicative competence strategies in various speech situations -- Unit IV. Types of speeches -- Bibliography -- Index ER -