Entrepreneurship /
Eduardo A. Morato Jr.
- First Edition.
- Manila : Rex Book Store, c2016.
- x, 216 pages : 25 cm.
Includes index.
Chapter 1. Planning the enterprise -- Chapter 2. Opportunity seeking, screening and seizing -- Chapter 3. Getting to know the market -- Chapter 4. Let the market know you better -- Chapter 5. The right product for the right market -- Chapter 6. Introduction to business implementation -- Chapter 7. Preparing, analyzing, and forecasting financial statements: quantifying the business plan -- Chapter 8. Managing the operations function -- Chapter 9. Managing the human resources function -- Chapter 10. Managing the finance function -- Index.