Pathways to entrepreneurship /
Raymund B. Habaradas and Tereso S. Tullao
- Quezon City : Phoenix Publishing House, Inc., c2016.
- vii, 156 pages : illustrations ; 25 cm.
Chapter 1. The entrepreneurial mindset -- Chapter 2. Generating ideas: harnessing logic and creativity -- Chapter 3. Recognizing, assessing, and exploiting opportunities -- Chapter 4. The business plan -- Chapter 5. The marketing plan -- Chapter 6. The organizational plan -- Chapter 7. The financial plan -- Chapter 8. Managing the marketing function -- Chapter 9. Managing the operations function -- Chapter 10. Managing the finance function -- Chapter 11. Managing the human resource function -- Chapter 12. Growth and exit strategies.