Thaler, Richard H. <br/><br/>
Nudge :  improving decisions about health, wealth, and happiness / 
Richard H. Thaler and Cass R. Sunstein. -- 
 - New York :  Penguin Books,  c2008. 
 - viii, 312 pages ;  22 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/>1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice Architecture -- 6. Save more tomorrow -- 7. Naive investing -- 8. Credit markets -- 9. Privatizing social security: smorgasbord style -- 10. Prescription drugs: part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- 19. Bonus chapter: twenty more nudges -- Bibliography -- Index. 
<br/><br/><label>ISBN: </label>978-0-14-311526-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ECONOMICS -- PSYCHOLOGICAL ASPECTS.<br/>2. CHOICE (PSYCHOLOGY) -- ECONOMIC ASPECTS.<br/>3. DECISION MAKING -- PSYCHOLOGICAL ASPECTS.<br/>4. CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>FAC 330.019 T365 2008