TY  - BOOK
AU  - Thaler, Richard H.
AU  - Sunstein, Cass R.
TI  - Nudge: improving decisions about health, wealth, and happiness 
SN  - 978-0-14-311526-7
U1  - FAC 330.019 T365 2008 
PY  - 2008///
CY  - New York
PB  - Penguin Books
KW  - 1. ECONOMICS -- PSYCHOLOGICAL ASPECTS
KW  - 2. CHOICE (PSYCHOLOGY) -- ECONOMIC ASPECTS
KW  - 3. DECISION MAKING -- PSYCHOLOGICAL ASPECTS
KW  - 4. CONSUMER BEHAVIOR
N1  - Includes bibliography and index; 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice Architecture -- 6. Save more tomorrow -- 7. Naive investing -- 8. Credit markets -- 9. Privatizing social security: smorgasbord style -- 10. Prescription drugs: part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- 19. Bonus chapter: twenty more nudges -- Bibliography -- Index
ER  -