| 000 | 01075nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | NUNS | ||
| 005 | 20250314135033.0 | ||
| 008 | 250304b ph ||||| |||| 00| 0 eng d | ||
| 020 | _aFIL 658.8 S487 2021 | ||
| 040 | _cNUNSLRC | ||
| 082 | _aFIL 658.8 S487 2021 | ||
| 100 |
_aSerrano, Angelita Ong Camilar _eauthor |
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| 245 |
_aPrinciples of marketing / _cAngelita Ong Camilar Serrano. -- |
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| 260 |
_aManila : _bUnlimited Books Library Services & Publishing Inc., _cc2021. |
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| 300 |
_ax, 394 pages ; _c26 cm. |
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| 365 | _bPHP893.00 | ||
| 504 | _aIncludes bibliography and webliography. | ||
| 505 | _aChapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography. | ||
| 650 | _a1. MARKETING. | ||
| 700 |
_aCortez, Merlina Asis _ecover design and layout |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c10245 _d10245 |
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