| 000 | 01107nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | NUNS | ||
| 005 | 20250305161137.0 | ||
| 008 | 250305b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a978-621-427-121-4 | ||
| 040 | _cNUNSLRC | ||
| 082 | _aFIL 658.82 S487 2022 | ||
| 100 |
_aSerrano, Angelita Ong Camilar _eauthor |
||
| 245 |
_aBusiness-to-business marketing / _cAngelita Ong Camilar Serrano. -- |
||
| 260 |
_aManila : _bUnlimited Books Library Services & Publishing Inc., _cc2022. |
||
| 300 |
_ax, 194 pages ; _c26 cm. |
||
| 365 | _bPHP793.00 | ||
| 504 | _aIncludes bibliography and webliography. | ||
| 505 | _aChapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography. | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c10261 _d10261 |
||