000 00414nam a2200145Ia 4500
008 220907s9999 xx 000 0 und d
020 _a0844234583
040 _aSHS-LRC
_cSHS-LRC
100 _aHendon, Donald W.
245 0 _aClassic failures in product marketing: marketing principles violations and how to avoid them
260 _aNew York
_bQuorum Books
_c1989
300 _a206
942 _cBK
999 _c8768
_d8768