| 000 | 01178nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NUNS | ||
| 005 | 20230427144938.0 | ||
| 008 | 220907s9999 xx 000 0 und d | ||
| 020 | _a9789710641109 | ||
| 040 | _cNUNSLRC | ||
| 100 |
_aMendiola, Anna A. _eauthor |
||
| 245 | 0 |
_aMarketing for beginners : _bthe principles of marketing / _cAnna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin |
|
| 260 |
_aQuezon City : _bPhoenix, Publishing House, Inc., _cc2017. |
||
| 300 |
_aix, 100 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes index and bibliography. | ||
| 505 | _aChapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography. | ||
| 700 |
_aTanchingco, Norman S. _eco-author |
||
| 700 |
_aAgustin, Maria Sophia Paula B. _eco-author |
||
| 700 |
_aPefianco, Erlinda C. _eproject director |
||
| 942 |
_cBK _2ddc _n0 |
||
| 999 |
_c8969 _d8969 |
||