| 000 | 01148nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NUNS | ||
| 005 | 20230427145033.0 | ||
| 008 | 220907s9999 xx 000 0 und d | ||
| 020 | _a9789710640089 | ||
| 040 | _cNUNSLRC | ||
| 100 |
_aChua-Delayco, Maria Luisa _eauthor |
||
| 245 | 0 |
_aLearning to succeed in business with marketing / _cMaria Luisa Chua-Delayco |
|
| 260 |
_aQuezon City : _bPhoenix, Publishing House, Inc., _cc2016. |
||
| 300 |
_aviii, 172 pages : _c25 cm. |
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| 504 | _aIncludes references. | ||
| 505 | _aUnit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References. | ||
| 700 |
_aRapatan, Miguel Q. _eproject director |
||
| 942 |
_cBK _2ddc _n0 |
||
| 999 |
_c8970 _d8970 |
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