| 000 | 01054nam a2200229Ia 4500 | ||
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| 003 | NUNS | ||
| 005 | 20230414145232.0 | ||
| 008 | 220907s9999 xx 000 0 und d | ||
| 020 | _a9786219560962 | ||
| 040 | _cNUNSLRC | ||
| 100 |
_aLigaya, Emmanuel F. _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cEmmanuel F. Ligaya [and three others] |
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| 260 |
_aManila : _bFastbooks Educational Supply, Inc., _cc2017. |
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| 300 |
_axii, 187 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes references. | ||
| 505 | _aChapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort (the marketing process) -- Chapter 6. Workshop and presentation of marketing plan -- References. | ||
| 700 |
_aJerusalem, Violeta L. _eco-author |
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| 700 |
_aPalencia, Jonas M. _eco-author |
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| 700 |
_aPalencia, Marjueve M. _eco-author |
||
| 942 |
_cBK _2ddc _n0 |
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| 999 |
_c8973 _d8973 |
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