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100			_aAgtarap-San Juan, Donatila _eauthor
245		0	_aPrinciples of marketing / _cDonatila Agtarap-San Juan
260			_a[Place of publication not identified] : _bElmoer Publishing, _cc2018.
300			_aviii, 96 pages : _billustrations ; _c27 cm.
504			_aIncludes index.
505			_aChapter 1. Marketing and principles and strategies -- Chapter 2. Customer relationships: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort: the marketing process -- Chapter 6. The marketing plan -- Index.
520			_aThis book covers all the topics in the Principles of Marketing syllabus prescribed by the Department of Education for the K to 12 program under the Accountancy, Business, and Management Strand of the Academic Track. The book discusses and presents marketing principles and concepts in layman's terms using simple day-to-day terminologies. Definitions are amplified by examples familiar to students. To explain marketing principles and the applications of concepts, examples of marketing practices by popular Philippine business companies are extensively used in the illustrations. This way, students can better relate and absorb the marketing knowledge discussed in every chapter. At the end of each chapter, a self-assessment examination of the principles discussed and application of these principles will be helpful for the teacher and students to evaluate the latter's mastery of the knowledge of the topics covered in each chapter. For the final course requirement, the last chapter of the book discusses the preparation and presentation of a marketing plan.
700			_aCastañeda, Patrick A.P. _eeditor
700			_aLucañas, Lawrence Keith _ecover design
700			_aTorres-Dizon, Beth _elayout
942			_cBK _2ddc _n0
999			_c8974 _d8974