000			01461nam a22002177a 4500
003			NUNS
005			20230414144341.0
008			230414b ph ||||| |||| 00| 0 eng d
020			_a9786214090693
040			_cNUNSLRC
100			_aGarrovillas, Eduardo P. _eauthor
245			_aMarketing principles that work and make sense : _bfor senior high school, marketing student, faculty, and practitioners / _cEduardo P. Garrovillas
260			_aMandaluyong City : _bBooks Atbp. Publishing Corp., _cc2017.
300			_axxii, 284 pages : _c22 cm.
490			_aOut-of-the-Box
504			_aIncludes references.
505			_aChapter 1. An overview of contemporary marketing -- Chapter 2. McCarthy's 4Ps and other Ps -- Chapter 3. Product and service concepts -- Chapter 4. Development of new products and services -- Chapter 5. Product and service strategies -- Chapter 6. Pricing concepts -- Chapter 7. Price determination and pricing strategies -- Chapter 8. Integrated marketing communication -- Chapter 9. Advertising, events & public relations -- Chapter 10. Consumer and trade sales promotion -- Chapter 11. Personal selling and sales management -- Chapter 12. Direct marketing communication -- Chapter 13. Marketing channels, retailing, wholesaling and logistics management -- Chapter 14. Ten key marketing perspectives -- Chapter 15. The global marketplace -- References.
700			_aCama, Ronie _ecover design
942			_2ddc _cBK _n0
999			_c9791 _d9791