Chua-Delayco, Maria Luisa
Learning to succeed in business with marketing / Maria Luisa Chua-Delayco - Quezon City : Phoenix, Publishing House, Inc., c2016. - viii, 172 pages : 25 cm.
Includes references.
Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References.
9789710640089
Learning to succeed in business with marketing / Maria Luisa Chua-Delayco - Quezon City : Phoenix, Publishing House, Inc., c2016. - viii, 172 pages : 25 cm.
Includes references.
Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References.
9789710640089
