Learning to succeed in business with marketing / (Record no. 8970)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01148nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUNS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230427145033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220907s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710640089 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUNSLRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chua-Delayco, Maria Luisa |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Learning to succeed in business with marketing / |
| Statement of responsibility, etc. | Maria Luisa Chua-Delayco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City : |
| Name of publisher, distributor, etc. | Phoenix, Publishing House, Inc., |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 172 pages : |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rapatan, Miguel Q. |
| Relator term | project director |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NU NAZARETH SCHOOL LRC | Textbooks | 09/09/2022 | Donation | SHSLRC00068 | 09/09/2022 | c.1 | Books | ||||||
| NU NAZARETH SCHOOL LRC | Textbooks | 04/14/2023 | Donation | SHSLRC00071 | 04/14/2023 | c.2 | Books | ||||||
| NU NAZARETH SCHOOL LRC | Textbooks | 04/14/2023 | Donation | SHSLRC00881 | 04/14/2023 | c.3 | Books |
