Agtarap-San Juan, Donatila
Principles of marketing / Donatila Agtarap-San Juan - [Place of publication not identified] : Elmoer Publishing, c2018. - viii, 96 pages : illustrations ; 27 cm.
Includes index.
Chapter 1. Marketing and principles and strategies -- Chapter 2. Customer relationships: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort: the marketing process -- Chapter 6. The marketing plan -- Index.
This book covers all the topics in the Principles of Marketing syllabus prescribed by the Department of Education for the K to 12 program under the Accountancy, Business, and Management Strand of the Academic Track.
The book discusses and presents marketing principles and concepts in layman's terms using simple day-to-day terminologies. Definitions are amplified by examples familiar to students. To explain marketing principles and the applications of concepts, examples of marketing practices by popular Philippine business companies are extensively used in the illustrations. This way, students can better relate and absorb the marketing knowledge discussed in every chapter.
At the end of each chapter, a self-assessment examination of the principles discussed and application of these principles will be helpful for the teacher and students to evaluate the latter's mastery of the knowledge of the topics covered in each chapter.
For the final course requirement, the last chapter of the book discusses the preparation and presentation of a marketing plan.
9786219589000
Principles of marketing / Donatila Agtarap-San Juan - [Place of publication not identified] : Elmoer Publishing, c2018. - viii, 96 pages : illustrations ; 27 cm.
Includes index.
Chapter 1. Marketing and principles and strategies -- Chapter 2. Customer relationships: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort: the marketing process -- Chapter 6. The marketing plan -- Index.
This book covers all the topics in the Principles of Marketing syllabus prescribed by the Department of Education for the K to 12 program under the Accountancy, Business, and Management Strand of the Academic Track.
The book discusses and presents marketing principles and concepts in layman's terms using simple day-to-day terminologies. Definitions are amplified by examples familiar to students. To explain marketing principles and the applications of concepts, examples of marketing practices by popular Philippine business companies are extensively used in the illustrations. This way, students can better relate and absorb the marketing knowledge discussed in every chapter.
At the end of each chapter, a self-assessment examination of the principles discussed and application of these principles will be helpful for the teacher and students to evaluate the latter's mastery of the knowledge of the topics covered in each chapter.
For the final course requirement, the last chapter of the book discusses the preparation and presentation of a marketing plan.
9786219589000
