Principles of marketing / (Record no. 8974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02118nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUNS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414151430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220907s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786219589000 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUNSLRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agtarap-San Juan, Donatila |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Donatila Agtarap-San Juan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Place of publication not identified] : |
| Name of publisher, distributor, etc. | Elmoer Publishing, |
| Date of publication, distribution, etc. | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 96 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing and principles and strategies -- Chapter 2. Customer relationships: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing effort: the marketing process -- Chapter 6. The marketing plan -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book covers all the topics in the Principles of Marketing syllabus prescribed by the Department of Education for the K to 12 program under the Accountancy, Business, and Management Strand of the Academic Track.<br/>The book discusses and presents marketing principles and concepts in layman's terms using simple day-to-day terminologies. Definitions are amplified by examples familiar to students. To explain marketing principles and the applications of concepts, examples of marketing practices by popular Philippine business companies are extensively used in the illustrations. This way, students can better relate and absorb the marketing knowledge discussed in every chapter.<br/>At the end of each chapter, a self-assessment examination of the principles discussed and application of these principles will be helpful for the teacher and students to evaluate the latter's mastery of the knowledge of the topics covered in each chapter.<br/>For the final course requirement, the last chapter of the book discusses the preparation and presentation of a marketing plan. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Castañeda, Patrick A.P. |
| Relator term | editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lucañas, Lawrence Keith |
| Relator term | cover design |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Torres-Dizon, Beth |
| Relator term | layout |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NU NAZARETH SCHOOL LRC | Textbooks | 09/09/2022 | Donation | SHSLRC00929 | 09/09/2022 | Books |
