The new rules of marketing and PR : (Record no. 10015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01906nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUNS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250324154134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240917b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-36241-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUNSLRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | CIR 658.8 S425 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : |
| Statement of responsibility, etc. | David Meerman Scott. -- |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 426 pages ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP1317.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- 4. Social media and your targeted audience -- 5. Blogs: tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral: the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- 10. You are what you publish: building your marketing and PR plan -- 11. Growing your business: how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom: a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen -- Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. INTERNET MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 2. INTERNET IN PUBLIC RELATIONS. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NU NAZARETH SCHOOL LRC | Circulation | 01/31/2022 | Purchased - Fullybooked | 1317.00 | CIR 658.8 S425 2017 | SHSLRC000084 | 09/17/2024 | Books |
