The new rules of marketing and PR : David Meerman Scott. -- how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly /
Material type:
TextPublication details: New Jersey : John Wiley & Sons, Inc., c2017Edition: Sixth EditionDescription: xvii, 426 pages ; 23 cmISBN: 978-1-119-36241-8Subject(s): 1. INTERNET MARKETING | 2. INTERNET IN PUBLIC RELATIONSDDC classification: CIR 658.8 S425 2017 | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Senior HS LRC Circulation | NU NAZARETH SCHOOL LRC | CIR 658.8 S425 2017 (Browse shelf (Opens below)) | Available | SHSLRC000084 |
Includes index.
1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- 4. Social media and your targeted audience -- 5. Blogs: tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral: the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- 10. You are what you publish: building your marketing and PR plan -- 11. Growing your business: how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom: a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen -- Index.
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