The new rules of marketing and PR : David Meerman Scott. -- how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly /

By: Scott, David Meerman [author]Material type: TextTextPublication details: New Jersey : John Wiley & Sons, Inc., c2017Edition: Sixth EditionDescription: xvii, 426 pages ; 23 cmISBN: 978-1-119-36241-8Subject(s): 1. INTERNET MARKETING | 2. INTERNET IN PUBLIC RELATIONSDDC classification: CIR 658.8 S425 2017
Contents:
1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- 4. Social media and your targeted audience -- 5. Blogs: tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral: the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- 10. You are what you publish: building your marketing and PR plan -- 11. Growing your business: how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom: a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen -- Index.
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Circulation
NU NAZARETH SCHOOL LRC
CIR 658.8 S425 2017 (Browse shelf (Opens below)) Available SHSLRC000084

Includes index.

1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- 4. Social media and your targeted audience -- 5. Blogs: tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral: the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- 10. You are what you publish: building your marketing and PR plan -- 11. Growing your business: how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom: a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen -- Index.

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