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Marketing for beginners : the principles of marketing / Anna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin

By: Mendiola, Anna A [author]Contributor(s): Tanchingco, Norman S [co-author] | Agustin, Maria Sophia Paula B [co-author] | Pefianco, Erlinda C [project director]Material type: Text

TextPublication details: Quezon City : Phoenix, Publishing House, Inc., c2017Description: ix, 100 pages : illustrations ; 25 cmISBN: 9789710641109

Contents:

Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationships: relationship marketing -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter Managing the marketing effort -- Chapter 6. Building an effective marketing plan -- Index -- Bibliography.

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Item type	Current library	Home library	Copy number	Status	Barcode
Books	Senior HS LRC Textbooks	NU NAZARETH SCHOOL LRC	c.1	Available	SHSLRC00067
Books	Senior HS LRC Textbooks	NU NAZARETH SCHOOL LRC	c.2	Available	SHSLRC00070
Books	Senior HS LRC Textbooks	NU NAZARETH SCHOOL LRC	c.3	Available	SHSLRC00873

Includes index and bibliography.

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