NU-NAZARETH SCHOOL OPAC catalog › Details for: Marketing principles that work and make sense : for senior high school, marketing student, faculty, and practitioners /

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Marketing principles that work and make sense : for senior high school, marketing student, faculty, and practitioners / Eduardo P. Garrovillas

By: Garrovillas, Eduardo P [author]Contributor(s): Cama, Ronie [cover design]Material type: Text

TextSeries: Out-of-the-BoxPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2017Description: xxii, 284 pages : 22 cmISBN: 9786214090693

Contents:

Chapter 1. An overview of contemporary marketing -- Chapter 2. McCarthy's 4Ps and other Ps -- Chapter 3. Product and service concepts -- Chapter 4. Development of new products and services -- Chapter 5. Product and service strategies -- Chapter 6. Pricing concepts -- Chapter 7. Price determination and pricing strategies -- Chapter 8. Integrated marketing communication -- Chapter 9. Advertising, events & public relations -- Chapter 10. Consumer and trade sales promotion -- Chapter 11. Personal selling and sales management -- Chapter 12. Direct marketing communication -- Chapter 13. Marketing channels, retailing, wholesaling and logistics management -- Chapter 14. Ten key marketing perspectives -- Chapter 15. The global marketplace -- References.

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Senior HS LRC Textbooks	NU NAZARETH SCHOOL LRC		Available		SHSLRC01078

Includes references.

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