Serrano, Angelita Ong Camilar
Principles of marketing / Angelita Ong Camilar Serrano. -- - Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages ; 26 cm.
Includes bibliography and webliography.
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography.
FIL 658.8 S487 2021
1. MARKETING.
FIL 658.8 S487 2021
Principles of marketing / Angelita Ong Camilar Serrano. -- - Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages ; 26 cm.
Includes bibliography and webliography.
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography.
FIL 658.8 S487 2021
1. MARKETING.
FIL 658.8 S487 2021
