Principles of marketing / Angelita Ong Camilar Serrano. --

By: Serrano, Angelita Ong Camilar [author]Contributor(s): Cortez, Merlina Asis [cover design and layout]Material type: TextTextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2021Description: x, 394 pages ; 26 cmISBN: FIL 658.8 S487 2021Subject(s): 1. MARKETINGDDC classification: FIL 658.8 S487 2021
Contents:
Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography.
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Item type Current library Home library Call number Status Date due Barcode
Books Books Senior HS LRC
Filipiniana 		NU NAZARETH SCHOOL LRC
FIL 658.8 S487 2021 (Browse shelf (Opens below)) Available SHSLRC000029

Includes bibliography and webliography.

Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography.

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