Principles of marketing / (Record no. 10245)

000 -LEADER
fixed length control field 01075nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUNS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250314135033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250304b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number FIL 658.8 S487 2021
040 ## - CATALOGING SOURCE
Transcribing agency NUNSLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FIL 658.8 S487 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Serrano, Angelita Ong Camilar
Relator term author
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Angelita Ong Camilar Serrano. --
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Unlimited Books Library Services & Publishing Inc.,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent x, 394 pages ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price amount PHP893.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography and webliography.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. MARKETING.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cortez, Merlina Asis
Relator term cover design and layout
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
          NU NAZARETH SCHOOL LRC   Filipiniana 10/14/2024 Purchased - Fastbooks 893.00 FIL 658.8 S487 2021 SHSLRC000029 03/04/2025 Books

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