Principles of marketing / (Record no. 10245)
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000 -LEADER | |
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fixed length control field | 01075nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NUNS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250314135033.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250304b ph ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | FIL 658.8 S487 2021 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NUNSLRC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | FIL 658.8 S487 2021 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Serrano, Angelita Ong Camilar |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | Angelita Ong Camilar Serrano. -- |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Manila : |
Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
Date of publication, distribution, etc. | c2021. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 394 pages ; |
Dimensions | 26 cm. |
365 ## - TRADE PRICE | |
Price amount | PHP893.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliography and webliography. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship: customer service -- Chapter 3. Market opportunity analysis and consumer analysis -- Chapter 4. The marketing mix -- Chapter 5. Managing the marketing effort -- Chapter 6. Workshop and presentation of marketing plan. Bibliography -- Webliography. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | 1. MARKETING. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cortez, Merlina Asis |
Relator term | cover design and layout |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
NU NAZARETH SCHOOL LRC | Filipiniana | 10/14/2024 | Purchased - Fastbooks | 893.00 | FIL 658.8 S487 2021 | SHSLRC000029 | 03/04/2025 | Books |