Serrano, Angelita Ong Camilar
Business-to-business marketing / Angelita Ong Camilar Serrano. -- - Manila : Unlimited Books Library Services & Publishing Inc., c2022. - x, 194 pages ; 26 cm.
Includes bibliography and webliography.
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
978-621-427-121-4
FIL 658.82 S487 2022
Business-to-business marketing / Angelita Ong Camilar Serrano. -- - Manila : Unlimited Books Library Services & Publishing Inc., c2022. - x, 194 pages ; 26 cm.
Includes bibliography and webliography.
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
978-621-427-121-4
FIL 658.82 S487 2022
