Business-to-business marketing / Angelita Ong Camilar Serrano. --

By: Serrano, Angelita Ong Camilar [author]Material type: TextTextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022Description: x, 194 pages ; 26 cmISBN: 978-621-427-121-4DDC classification: FIL 658.82 S487 2022
Contents:
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
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Item type Current library Home library Call number Status Date due Barcode
Books Books Senior HS LRC
Filipiniana 		NU NAZARETH SCHOOL LRC
FIL 658.82 S487 2022 (Browse shelf (Opens below)) Available SHSLRC000045

Includes bibliography and webliography.

Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.

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