Business-to-business marketing / (Record no. 10261)

000 -LEADER
fixed length control field 01107nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUNS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250305161137.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250305b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-621-427-121-4
040 ## - CATALOGING SOURCE
Transcribing agency NUNSLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FIL 658.82 S487 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Serrano, Angelita Ong Camilar
Relator term author
245 ## - TITLE STATEMENT
Title Business-to-business marketing /
Statement of responsibility, etc. Angelita Ong Camilar Serrano. --
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Unlimited Books Library Services & Publishing Inc.,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent x, 194 pages ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price amount PHP793.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography and webliography.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
          NU NAZARETH SCHOOL LRC   Filipiniana 10/14/2024 Purchased - Fastbooks 793.00 FIL 658.82 S487 2022 SHSLRC000045 03/05/2025 Books

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