Business-to-business marketing / (Record no. 10261)
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000 -LEADER | |
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fixed length control field | 01107nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NUNS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250305161137.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250305b ph ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-621-427-121-4 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NUNSLRC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | FIL 658.82 S487 2022 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Serrano, Angelita Ong Camilar |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Business-to-business marketing / |
Statement of responsibility, etc. | Angelita Ong Camilar Serrano. -- |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Manila : |
Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
Date of publication, distribution, etc. | c2022. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 194 pages ; |
Dimensions | 26 cm. |
365 ## - TRADE PRICE | |
Price amount | PHP793.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliography and webliography. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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NU NAZARETH SCHOOL LRC | Filipiniana | 10/14/2024 | Purchased - Fastbooks | 793.00 | FIL 658.82 S487 2022 | SHSLRC000045 | 03/05/2025 | Books |