Burrow, James L.
Foundations of marketing / James L. Burrow - Quezon City : Abiva Publishing House, Inc., c2017. - xii, 339 pages : illustrations ; 27 cm.
Includes index.
Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index.
9786214051212
Foundations of marketing / James L. Burrow - Quezon City : Abiva Publishing House, Inc., c2017. - xii, 339 pages : illustrations ; 27 cm.
Includes index.
Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index.
9786214051212
