Foundations of marketing / (Record no. 8975)
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000 -LEADER | |
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fixed length control field | 00804nam a2200193Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NUNS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230414145932.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220907s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9786214051212 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NUNSLRC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Burrow, James L. |
Relator term | author |
245 #0 - TITLE STATEMENT | |
Title | Foundations of marketing / |
Statement of responsibility, etc. | James L. Burrow |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Quezon City : |
Name of publisher, distributor, etc. | Abiva Publishing House, Inc., |
Date of publication, distribution, etc. | c2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 339 pages : |
Other physical details | illustrations ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Barcode | Date last seen | Koha item type |
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NU NAZARETH SCHOOL LRC | Textbooks | 09/09/2022 | Donation | SHSLRC00099 | 09/09/2022 | Books |