Foundations of marketing / James L. Burrow

By: Burrow, James L [author]Material type: TextTextPublication details: Quezon City : Abiva Publishing House, Inc., c2017Description: xii, 339 pages : illustrations ; 27 cmISBN: 9786214051212
Contents:
Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index.
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Textbooks 		NU NAZARETH SCHOOL LRC
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Includes index.

Chapter 1. Marketing today and tomorrow -- Chapter 2. Market opportunity analysis and consumer analysis -- Chapter 3. Developing the marketing mix -- Chapter 4. Managing the marketing effort (the marketing process) -- Chapter 5. Planning your future in marketing -- Index.

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