Learning to succeed in business with marketing / Maria Luisa Chua-Delayco

By: Chua-Delayco, Maria Luisa [author]Contributor(s): Rapatan, Miguel Q [project director]Material type: TextTextPublication details: Quezon City : Phoenix, Publishing House, Inc., c2016Description: viii, 172 pages : 25 cmISBN: 9789710640089
Contents:
Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Senior HS LRC
Textbooks 		NU NAZARETH SCHOOL LRC
c.1 Available SHSLRC00068
Books Books Senior HS LRC
Textbooks 		NU NAZARETH SCHOOL LRC
c.2 Available SHSLRC00071
Books Books Senior HS LRC
Textbooks 		NU NAZARETH SCHOOL LRC
c.3 Available SHSLRC00881

Includes references.

Unit 1. Meeting needs and understanding basic marketing principles -- Unit 2. Roberto's segmentation, profiling, targeting, and positioning -- Unit 3. Consumer analysis -- Unit 4. Marketing research -- Unit 5. Market opportunity analysis -- Unit 6. How to do marketing: marketing strategies -- Unit 7. Relationship marketing: customer lifetime value -- Unit 8. managing the marketing effort (the marketing process) -- Unit 9. Producing and communicating the marketing plan -- References.

There are no comments on this title.

to post a comment.

© 2023 NU LRC NAZARETH SCHOOL. All rights reserved. Privacy Policy I Powered by: KOHA