Business-to-business marketing / Angelita Ong Camilar Serrano. --
Material type:
TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022Description: x, 194 pages ; 26 cmISBN: 978-621-427-121-4DDC classification: FIL 658.82 S487 2022 | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Senior HS LRC Filipiniana | NU NAZARETH SCHOOL LRC | FIL 658.82 S487 2022 (Browse shelf (Opens below)) | Available | SHSLRC000045 |
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| FIL 658 In63 1986 Management for Filipinos : principles and applications / | FIL 658.4020 N322 2007 The power to govern. -- | FIL 658.8 S487 2021 Principles of marketing / | FIL 658.82 S487 2022 Business-to-business marketing / | FIL 658.85 Sa237 2018 Ahente 4.0 : prospect unlimited! / | FIL 700 Sa194 2011 Introduction to the humanities / | FIL 700.95 S688 2020 Adventures in contemporary Philippine arts / |
Includes bibliography and webliography.
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. Organizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
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